Copywriter, Journalist, and Content Coach

Applied Materials Rebranding Proposal

Design: Larsen Design, Menlo Park

Larsen Design called me in at 4:00 one afternoon to come up with a proposal to rebrand their major client, Applied Materials. They had collected examples of their clients’ and other major players’ brand communications for me, and needed me to make the argument for them and come up with new brand language. I delivered in the morning. They got the job.