Applied Materials Corporate Brochure
Design: Larsen Design, Menlo Park
The audience for this book was prospective customers—inventors of never-before-seen technologies who were ready to take their inventions to market. It gave a C-suite view of Applied’s capabilities in nanotechnology and their culture as a company. My brief was to tell the story as simply as possible, so I gave each idea—which would normally get a full page—one paragraph in simple English.