Copywriter, Journalist, and Content Coach

VMWorld Event Brand Guidelines 2011

Design: Larsen Menlo Park

Though VMWare was already the biggest player in the cloud computing industry, at the time of this event most people weren’t sure how the cloud worked or how to transition to it. Larsen designed the look-and-feel to appeal to the mostly-young audience of IT professionals. I wrote the pitches that explained the company and the event, as well as the overall guidelines.

Download brand guidelines.