Copywriter, Journalist, and Content Coach

Schwab Back on Track Brochure

Design: Larsen Design, Menlo Park

This is one of the few projects I’ve worked on in finance, and it was heavily backed up with data. I found that any time I wrote something that had a little punch, the lawyers scrubbed it. I had to rein in my branding-and-marketing brain and use formal language. It was good experience. The client was ultimately satisfied, but didn’t give us any indication whether the brochure got any traction.

Download brochure.