Rivage (link) is a luxury apartment complex on the Willamette river in downtown Portland, Oregon. The management team was in flux at the time, and they fired their property management firm mid-stream, so this is an example of working through changing directives and tense meetings. I reviewed sites for competitive properties, and developed a distinctive, somewhat artistic voice that contrasted with the usual “you deserve the best” approach to luxury. I also researched the neighborhood attractions. Most of the copy is mine: they’ve changed the landing page copy a bit, presumably because their audience turned out to be younger than they’d expected.