Copywriter, Journalist, and Content Coach

Applied Materials Ad

Design: Larsen Menlo Park

This was a series of three ads based on a contrarian approach: “This is not a ______.” (Thank you, Magritte.) Applied’s intent was to show that they are a moving force behind familiar, life-changing electronics. So, this is not a phone, but a set of major advances in integrated circuit technology. These people build transistors with ATOMS. Not molecules… The other two examples got lost during a move. Sigh.