E-Letter on Branding
While we were launching Neutron in 2001, I wrote a weekly e-newsletter, "Hello Tuesday," on things we were thinking about in the land of high-tech branding. This is one of my favorite pieces, The Infant King, which argues that leadership is not autocracy, but service.
Event Invitation Email
IMPACT, again. This is an e-blast inviting independent advisors to Schwab's multi-day, inspiration-and-information event. I wrote many such e-basts during this and other Schwab event campaigns.
Professional Website for an Oral Surgeon
This is a typical project—I knew nothing about reconstructive oral surgery going in, and was given nothing but a list of possible pages at launch. The overall direction was to expect patients to be intelligent and hungry for knowledge. I researched the subject, organized the site architecture, and wrote all the content. I also came up with a distinctive position for Dr. Bahat, highlighting what sets him apart from his peers.