E-Letter on Branding

E-Letter on Branding

While we were launching Neutron in 2001, I wrote a weekly e-newsletter, "Hello Tuesday," on things we were thinking about in the land of high-tech branding. This is one of my favorite pieces, The Infant King, which argues that leadership is not autocracy, but service.

Hello Tuesday

Event Invitation Email

Event Invitation Email

IMPACT, again. This is an e-blast inviting independent advisors to Schwab's multi-day, inspiration-and-information event. I wrote many such e-basts during this and other Schwab event campaigns.

IMPACT Invite email

Professional Website for an Oral Surgeon

Professional Website for an Oral Surgeon

This is a typical project—I knew nothing about reconstructive oral surgery going in, and was given nothing but a list of possible pages at launch. The overall direction was to expect patients to be intelligent and hungry for knowledge. I researched the subject, organized the site architecture, and wrote all the content. I also came up with a distinctive position for Dr. Bahat, highlighting what sets him apart from his peers.

Oded Bahat Website

Somebody, a Tumblr blog

Somebody, a Tumblr blog

Somebody is doing a blog about me. She thinks it's clever. I think it's an invasion of privacy.

http://auntienan.tumblr.com