Applied Materials Ad
Applied makes the systems that make the chips that drive the products that create new markets. This ad was the first in a series of three that led with the products, and showed how Applied technology made them possible, in the process creating entirely new markets.
Brocade Ad Concepts
Brocade sells network switches through partners, and wanted to promote a new reseller program with an email campaign. I helped develop campaign themes, and then wrote copy for multiple mailings. These presentations show the visual designs for two ideas, with a range of headlines and copy blocks that pay off on the overall concept.
Partner Exchange Themes
When Cloud was still new, the basic idea behind VMWare's Partner conference was that people could finally take charge of it. As part of the team that came up with an overarching concept for event promotions, I defined the challenge, set the standards, and contributed verbal concepts. This presentation shows a typical range of ideas. ("You're the Cloud Makers" won. Yup, that was one of mine.)