Applied Corporate Brochure
This overview brochure had to tell a very high-tech story to non-technical people. The headline was provided: everything else I researched and wrote, including the technical factoids and sidebars. Here's the first half—to see the whole thing, drop a line.
Schwab Event Brochure
This invitation to Schwab's annual conference for investment advisors is built around a surprisingly positive theme in a very bad year. I helped develop the theme and wrote all the other text (including making the speaker bios short and punchy). Some speakers actually used the theme language in in their keynotes.
Schwab Research Report
Part white paper, part marketing tool, this booklet educates employers on employee's financial needs and concerns, and outlines how Schwab can help. I worked from a Schwab white paper plus background materials and outlines they provided to write the headlines, story, and sidebars.
Xian Solar Brochure
Applied Materials built a temple to solar panel research in China, and wanted a story about what goes on there that any visitor, high schooler or statesman, could understand. I wrote all the copy, cherrypicking extensive Applied documentation along with other sources.